Netflix, Amazon, Paramount+, and Disney competed for attention with premieres and eye-catching installations. While there, I got to witness South by Southwest's opening weekend, which was dominated by the streaming heavyweights Netflix, Amazon, and Paramount+, with a cameo from Disney. Netflix held a premiere for "3 Body Problem," and Amazon built an interactive postapocalyptic world to promote "Fallout." AdvertisementNetflix's 3D projection for "3 Body Problem" stopped people in their tracks. Nathan McAloneLater, as the "3 Body Problem" premiere began, I heard "Game of Thrones" alum John Bradley (of Samwell Tarly fame) mutter an anxious "Oh God."

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Persons: —, Max, Nathan McAlone Netflix, David Benioff, Weiss, Alexander Woo —, Doug Liman, Nathan McAlone, John Bradley, mutter, Bradley shouldn't, Palmer Haasch, Bradley, Blake Griffin, Nathan McAlone Amazon, Bass Reeves, Alex Garland's Organizations: Southwest, Netflix, Paramount, Disney, Service, HBO, Hollywood, Amazon, Paramount Theatre, Rotten, Mortal Media, Apple, Studios, Austin Convention Locations: Austin, Hollywood, United States